LARA CROFT TAPS MTV2 MUSIC VIDEO AD
Copyright 2004 MTV Press Release

[ October 5th 2004 ]

MTV: Music Television today announced the release of Stand and Choose, a non-partisan, animated music video created in cooperation with 12 major computer and video game publishers and featuring more than 50 video game characters encouraging young people to vote in the upcoming Presidential election. The music video will premiere on MTV's TRL and mtvU (MTV's college network), as part of MTV's larger Choose or Lose: 20 Million LOUD campaign, on Wednesday, October 6th.

The video will also go into rotation on MTV, MTV2, mtvU, MTV.com, Spike TV, and The N, as well as MTV's video on demand on Comcast and wireless platforms. Choose or Lose: 20 Million LOUD aims to get 20 million young people aged 18-30 to vote this November. From October 6th through 11th, VG Unity can be seen online exclusively at the PRElection on the Choose or Lose section of mtv.com. The PRElection, a national online election for young people to learn about and choose between Senator Kerry and President Bush, helps participants register to vote in the real presidential election through a specially-developed dual registration system.

VG Unity represents a unique effort among some of the industry's major game publishers to encourage political engagement. Stand and Choose was written and produced by acclaimed producer Ross Robinson who has worked with such artists as Limp Bizkit, Korn, and most recently The Cure. The music video was produced and directed by Tony Shiff, who also produces "Video Mods" for MTV2. Stand and Choose features some of the most popular video game characters, including the stars of The Sims, BloodRayne, Mortal Kombat, SSX3, Leisure Suit Larry, Sonic Heroes, SpongeBob SquarePants, Outlaw Golf 2, Crash Bandicoot, Tomb Raider, UnrealŪ Tournament 2004, DRIV3R(TM), Splinter Cell, Tony Hawk's Underground 2, Psi-Ops: The Mindgate Conspiracy, and many more.

Originally launched in 1992, Choose or Lose is MTV's comprehensive pro-social campaign to inform young adults about the political process, voice their most urgent political concerns, compel leading Presidential candidates to address those concerns, and mobilize massive numbers of young adults aged 18-30 to register and vote.