MOTION PICS BOOST
Copyright 2004 www.icnetwork.co.uk
[ September 29th 2004 ]
new survey has found that as many as 80% of Britons
plan their holidays after seeing a location on
the big screen. And the place they most want to
visit is the New York cafe which was the setting
for the infamous "orgasm" scene in the hit movie
When Harry Met Sally.
Morgan, marketing director of Thomson Holidays
which compiled the survey, said film locations
definitely influence holiday choices. "High-profile
films such as Lord of the Rings, Cold Mountain
and Troy all show off locations in a favourable
light, making them an incredibly powerful force
for marketing a destination," he said.
film makers to the UK is also big business. Around
£750,000 was ploughed into the North Wales economy
when Hollywood star Angelina Jolie arrived in
Snowdonia where she filmed Tomb Raider II two
years ago. Her link with the area also draws visitors
to the area each year, each searching for "Lara
sites" and staying in local accommodation.