MOTION PICS BOOST TOURIST ECONOMY
Copyright 2004 www.icnetwork.co.uk

[ September 29th 2004 ]

A new survey has found that as many as 80% of Britons plan their holidays after seeing a location on the big screen. And the place they most want to visit is the New York cafe which was the setting for the infamous "orgasm" scene in the hit movie When Harry Met Sally.

Miles Morgan, marketing director of Thomson Holidays which compiled the survey, said film locations definitely influence holiday choices. "High-profile films such as Lord of the Rings, Cold Mountain and Troy all show off locations in a favourable light, making them an incredibly powerful force for marketing a destination," he said.

Attracting film makers to the UK is also big business. Around 750,000 was ploughed into the North Wales economy when Hollywood star Angelina Jolie arrived in Snowdonia where she filmed Tomb Raider II two years ago. Her link with the area also draws visitors to the area each year, each searching for "Lara sites" and staying in local accommodation.

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