WIRELESS TOMB RAIDER SPURS ON GENRE
Copyright 2004 www.asia1.com.sg

[ September 24th 2004 ]

After tasting success in ringtones and logo content downloads, mobile phone operators in the region believe they have another winner with wireless gaming, says Davina Yeo, associate director of wireless research at IDC Asia-Pacific. 'Over the past year, wireless gaming has taken a huge leap forward as operators began recognising the revenue potential that the service offers,' Ms Yeo said. 'The next 12 months will see operators refining their strategies and targeting a larger audience beyond just the early adopters,' she added.

In affluent countries in the region such as Singapore, South Korea, Hong Kong and Australia, wireless games based on popular PC games such as Tom Clancy Splinter Cell, Lara Croft Tomb Raider, and others are gaining popularity. 'More consumers in these countries are willing to fork out the extra dollar to pay for premium games,' Ms Yeo said. 'In the next 12 months, expect to see a higher level of gaming as vendors boost graphics performance, enhance audio capabilities, refine user interfaces and offer multi-player, multi-carrier and multi-platform support for wireless gamers.'

Read the full "Wireless gaming" article on Asia One