MIS-TEEQ BACKS THE MILK MESSAGE
Copyright 2004 www.farminglife.com

[ September 11th 2004 ]

Pop trio, Mis-Teeq, are the latest celebrities to promote fresh milk under 'The White Stuff' milk moustache campaign. The band follows a glittering array of other celebrities, including Scottish Formula 1 driver David Coulthard, model, Nell McAndrew, boy band, Blue, and, most recently, cartoon cat, Garfield, to front the memorable campaign.

Alesha, from the chart-topping band, said: "As a group, we love milk and understand that it's good for our bones as part of a healthy, balanced diet - which is definitely something we need to consider because we lead such hectic lifestyles. "It contains so many vitamins and minerals and it tastes so good, what more could you want?"

All material featuring Mis-Teeq will carry the message that semiskimmed milk is 98 per cent fatfree but is still packed with essential vitamins and minerals. It will also carry the green apple logo - the mark of the Scottish Executive's ' healthyliving' campaign. Sandy Wilkie, chairman of the Scottish Dairy Marketing Company, said: "We are delighted to have the girls from Mis-Teeq on board. They are a very successful trio and we are sure their involvement will definitely help boost young people's interest in milk."

Gillian Kynoch, Scotland's Food and Drink Co-Ordinator, said: "The White Stuff Milk Moustache campaign has helped promote the health benefits of milk in both a fun and informative manner, which is continuing to capture the imagination of young people." Devised by the Scottish Dairy Marketing Company and Milk Development Council, the milk moustache campaign is designed to encourage people to drink more milk and raise awareness of its health benefits.