WARNER BROS DEBUTS ALEXANDER MEDIA
Copyright 2004 www.tombraiderchronicles.com

[ August 27th 2004 ]

In conjunction with the highly anticipated release of Oliver Stone's action-adventure drama "Alexander," starring Colin Farrell as Alexander the Great alongside Angelina Jolie, Val Kilmer and Anthony Hopkins, Warner Bros. Pictures is unveiling a unique interactive desktop application that charts Alexander's epic journey across the known world. In what was one of the greatest military campaigns in history, Alexander's conquests shaped the world as we know it today. Fans can explore his path to immortality in great detail by downloading a special application from the official "Alexander" movie website, www.alexanderthemovie.com, which then appears as their computer's desktop wallpaper. Interactive features tell the story of Alexander's conquests against a backdrop of social, historical, and military information.

When fans download the application, the illustration of an ancient map appears on the user's desktop, charting the route of Alexander's unstoppable army as it marches from battle to battle, transforming the static desktop into a fully animated, interactive and connected experience. Clicking on various "hot spots" reveals more detail about particularly important battles, people and events, launching a photo or storyboard. The application also features trailers, story information and streaming video from the film, as well as displaying local movie showtimes once "Alexander" is released on November 5, 2004.

The application automatically updates itself on a weekly basis, gradually revealing the army's trajectory from the years 338 BC to 325 BC in ten installments, charted on the interactive timeline at the bottom of the screen. From the timeline, the user can follow the Macedonian army each week to a new, historically significant battleground, where fans can learn interesting details and background about the life and times of the world's most notorious conqueror. Written and developed in consultation with noted Alexander the Great historian and biographer Robin Lane Fox, the application is produced by Xtreme Desktops, LLC.

Oliver Stone's "Alexander" is based on the true story of one of history's most luminous and influential leaders, Alexander the Great (Colin Farrell) -- a man who had conquered 90% of the Known World by the age of 25. Alexander led his virtually invincible Greek and Macedonian armies through 22,000 miles of sieges and conquests in just eight years, and by the time of his death at the age of 32, had forged an empire unlike any the world had ever seen. The film chronicles Alexander's path to becoming a living legend, from a youth fueled by dreams of myth, glory and adventure to his lonely death as a ruler of a vast Empire. "Alexander" is the incredible story of a life that united the Known World and proved, if nothing else, fortune favors the bold.

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