ROB DYER LEAVES
EIDOS PLC FOR CRAVE
Copyright 2004 www.tombraiderchronicles.com
[ August 24th 2004 ]
Nima
Taghavi, CEO of Crave Entertainment Group (CEG),
announced today the election of Rob Dyer as president
and chief operating officer. Dyer brings over
a decade of executive experience in the interactive
entertainment industry to his new role at the
privately held distributor and publisher of videogame
entertainment products. Taghavi commented, "We
are delighted with Rob joining CEG to further
enhance our growth in distribution and value publishing.
He brings a wealth of experience from his successful
leadership roles at Eidos Interactive and Crystal
Dynamics, as a proven presidential strategist
and practical profit builder."
Prior
to joining CEG, Dyer was president of Eidos Interactive.
During his six-year tenure Dyer re-shaped the
company with a brand-focused strategy and a leaner
more effective organization. Also he improved
relationships with all retail channels, obtained
several major movie licensing deals and developed
20 games with localization of each product. Dyer
managed showcase brands including Tomb Raider,
Deus Ex and Hitman while building a direct sales
force and improving consumer focus testing. "My
goal is to use my experience and knowledge of
the industry to help lead CEG through this period
of growth as it evolves into a top tier entertainment
distribution and publishing company," said Dyer.
"I am very pleased to have this opportunity with
CEG."
Earlier,
Dyer was president of Crystal Dynamics for four
years, where he achieved first-time profitability
by creating an international business and organization,
refocusing the company as a game studio, and developing
eight games with original intellectual property
on multiple consoles. He then represented the
company's owners in selling the company on favorable
terms to Eidos International. Dyer's earliest
business experiences included the Walt Disney
Company in movie videos and Caldor Stores in the
audio/video division. He holds a BA from Washington
University and a graduate degree in Accounting
and Finance from the London School of Economics.
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