UBISOFT WON'T PLAY GAME WITH EIDOS PLC
Copyright 2004 www.tombraiderchronicles.com

[ August 24th 2004 ]

Eidos was on the slide yesterday, unsettled by reports that a French rival had decided not to make a takeover offer for the accident-prone computer games company. According to La Tribune, Ubisoft has decided that Eidos, worth about £150m at the close of play last night, is too expensive. All of which came as something of a surprise to many City dealers, who believed recent reports in the UK that Ubisoft was the front runner to acquire Eidos and was prepared to pay as much as 150p a share for the company which created cyber heroine Lara Croft.

Eidos put itself up for sale earlier this month after concluding it was not big enough to compete with larger rivals such as Ubisoft, Electronics Arts and THQ. Eidos shares closed 8p lower at 106.5p.