TOMB RAIDER JEEP
Copyright 2004 www.tombraiderchronicles.com
[ July 21st 2004 ]
companies get consumers to play their products?
That's the latest question floating round the
marketing water coolers? Ian Bogost, CEO of Persuasive
Games and founder/editor of www.watercoolergames.org,
says the playing solution might lie in "advergames."
Dr. Bogost is a game designer, academic game researcher,
educational publisher and Assistant Professor
in the Information Design & Technology program
at Georgia Institute of Technology. Bogost has
nearly a decade of experience in digital media
production for film, music, games, advertising
popular model of advergaming, according to Bogost,
is where advertisers commission entire games built
specifically around their product. A good example
of this genre is Jeep. Last year, the company
launched, in conjunction with the film release
of "Tomb Raider", a full on 3-D Jeep Rubicon game
to get consumers to their site, http://www.jeep.com/jeep_life/tombraider/index2.html.
The Jeep Rubicon was featured in the second installment
of the Tomb Raiders film series, "Tomb Raider:
The Cradle of Life".
are extremely promising figures in the industry,
with games growing by 20% a year according to
Bogost. The Yankee Study Group just released figures
that show online gaming has risen to an 800 million
dollar industry. Marketing executives are surely
taking note of the latest numbers, and directing
more ad dollars to online branding through gaming.