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STARBUCKS JOINS
JOLIE, JONES FOR SUPPORT
Copyright 2004 www.tombraiderchronicles.com
[ July 1st 2004 ]
Following
the highly successful "We Are the Future" concert
in Rome on May 16, Starbucks Coffee Company, Quincy
Jones and his "We Are the Future" organization
and Glocal Forum, a Rome-based Non-Governmental
Organization, have come together to raise awareness
and financial support for the plight of children
in countries hit hardest by war. More than half
a million people were entertained by a host of
world famous musicians during the six-hour "We
Are the Future" concert, making it one of the
largest concerts in history. Musicians included
Alicia Keys, Andrea Bocelli, Carlos Santana, Zucchero,
Josh Groban, Herbie Hancock and 12-year old Karina
Pasian. Celebrities such as Oprah Winfrey, Angelina
Jolie and Naomi Campbell also took the stage in
support of this global, humanitarian effort.
As a
charter sponsor of the concert, Starbucks will
offer a live music CD compilation of selected
songs performed at the "We Are the Future" concert
on an exclusive basis from July 2 until August
3 in participating North American stores. Starbucks
will contribute 100 percent of the purchase price
of the CD to "We Are the Future." The CD will
sell for $12.95 U.S. and $16.95 Canadian. "We
Are the Future," an initiative of The Quincy Jones
Listen Up Foundation, a 501(c) 3 charity, and
Glocal Forum are working together to create child
centers in war-torn countries throughout the world.
The first child center opened in Kigali (Rwanda)
on April 8, 2004. The next five child centers
will be in Addis Ababa (Ethiopia), Asmara (Eritrea),
Freetown (Sierra Leone), Nablus (West Bank-Gaza/Rishon
Le'Zion) and Kabul (Afghanistan).
"Around
the world, millions of innocent children are killed,
orphaned or left homeless because of war," said
Quincy Jones. "Last year we founded 'We Are the
Future' on one simple philosophy: Give children
the tools to create better lives and a peaceful
world is possible. Abandon them, and the cycle
of poverty and violence will continue." "We are
privileged and honored to be part of this humanitarian
endeavor," said Orin Smith, president and ceo,
Starbucks Coffee Company. "Starbucks has a long
history of contributing to the lives of people
in our communities. Our support of 'We Are the
Future' reflects the heart of our values as a
business, values that have been part of our company
for more than 30 years." "We applaud Starbucks
leadership and its commitment to the children,"
said Ambassador Uri Savir, president and ceo,
Glocal Forum. "It speaks to the integrity of Starbucks
as a company that truly cares. Glocal Forum and
the children could not have a better friend in
the world."
The "We
Are the Future" concert was created by Quincy
Jones 19 years after producing the legendary "We
Are the World" recording session. The concert
was broadcast globally in cooperation with sponsors:
MTV, Yahoo and XM Satellite Radio. A DVD and book
of the concert are expected to go on sale later
this year. The live recording premiered a new
song, "We Are the Future," featuring Karina Pasian,
a 12-year old prodigy, who provides lead vocals
backed by an ensemble of stars.
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