EIDOS PLC ANNOUNCES
GET ON DA MIC
Copyright 2004 www.tombraiderchronicles.com
[ May 7th 2004 ]
one of the world's leading publishers and developers
of entertainment software, today announced it
has secured a co-publishing deal with Artificial
Mind and Movement (A2M) for the hip hop music
video game Get On Da Mic. The game is currently
in development by A2M in partnership with Highway
1 Productions, Inc. (Hwy 1) in addition to a second
title, Get On Da Floor, an urban, hip hop-centric
dance title. Get On Da Mic will be released this
fall, and Get On Da Floor will follow shortly
thereafter. Both games will be available for the
major video game systems.
On Da Mic immerses players in the alluring world
of becoming a hip hop celebrity," said Paul Baldwin,
Eidos North America's vice president of marketing.
"A2M has secured one of the most robust music
soundtracks available in any music game featuring
over 40 tracks. The game also boasts a non-confining
freestyle mode allowing players to show off their
lyrical skills and pave their own paths to fame
among their friends." "A2M has found an ideal
partner in Eidos, whose expertise in bringing
cutting-edge titles to market will truly benefit
Get On Da Mic," said Remi Racine, president and
chief executive officer of A2M.
Da Mic allows players to live the fantasy resulting
from their rap superstardom, embracing the famous
excesses of the hip hop lifestyle. Gamers must
wow the crowds with their 'dope' rapping style
as they go from the street, play "da clubs," record
at the studio, shoot the video, and ultimately
perform for thousands of fans in order to acquire
the fantastic material wealth that comes with
unimaginable success. Powerful producers, shady
agents, and innumerable groupies line the road
to fame. "We are excited that A2M's remarkable
grasp of hip-hop lifestyle and culture has been
perfectly matched with Eidos' impressive ability
to deliver consumers ground-breaking titles,"
said Michael Betti, co-founder of Hwy1 Productions.
Da Mic will be showcased in the Eidos' booth at
this year's Electronic Entertainment Expo. Eidos
will be located at booth #924 in the South Hall
of the Los Angeles Convention Center during the
trade show, which runs May 12-14, 2004.