Copyright 2004

[ April 25th 2004 ]

Nearly two decades after producing the historic 'We Are The World' recording, music legend Quincy Jones will gather many of the world's best-recognised artists for a campaign aimed at helping children in war-ravaged cities. 'We Are The Future' is expected to draw more than one million fans on May 16 to Rome's Circus Maximus. Its organisers also are negotiating with a US network and Arabic broadcaster Al-Jazeera for a worldwide telecast to draw the attention to the alarming increase in mortality rates among children.

"This event is a clarion call to the world to take notice of the plight of children everywhere. Mortality rates among children are soaring and the international community must respond. We believe that 'We Are The Future' is an important first step," Jones said. The event's all-star line-up includes Muhammad Ali, Angelina Jolie, Alicia Keys, LL Cool J, Andrea Bocelli, Cirque Du Soleil, Natalie Cole, Josh Groban, Herbie Hancock, Youssou N'Dour, Lionel Richie, the cast of 'Stomp', Ben Taylor, Chris Tucker, and Oprah Winfrey, among many others.

The event is free, but 100 percent of the proceeds from the concert's broadcast and related merchandise sales will benefit 'We Are The Future' programmes, including child centres in six cities worldwide, organisers said. Jones is coordinating efforts with Rome Mayor Walter Veltroni, US UN envoy John Negroponte, Palestinian-American businessman Hani Masri and Glocal's Uri Savir, former Israeli negotiator at the Oslo peace talks. In the event, music will encourage interaction between adversaries: Palestinians and Israelis, Tutsi and Hutus, Serbs and Croats.

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