CONTRACTS EUROPE DATE
Copyright 2004 www.tombraiderchronicles.com
[ April 14th 2004 ]
one of the world's leading publishers and developers
of entertainment software, announces that the
highly-anticipated Hitman: Contracts will be released
in Europe on 30th April. The action-stealth game
is being backed with a heavyweight GBP3m pan-European
marketing campaign. Campaign highlights include
terrestrial TV and cinema advertising. The cinema
advertising will run from 23rd April in conjunction
with Kill Bill Vol 2. The game's release will
be further bolstered by a high-impact outdoor
media campaign, print advertising, retail promotions
and comprehensive PR activity.
Davis, Eidos' European marketing director says:
"Hitman: Contracts is our biggest release of the
year so far and this is reflected in the size
of the marketing support. We've built a very strong
campaign with tremendous reach and frequency that
will ensure people are fully aware that Hitman:
Contracts is a must-have title." Hitman: Contracts
is the follow up to Hitman 2: Silent Assassin,
which to date has sold more than 3 million copies
worldwide since its release in November 2002.
The game explores the dark psychology of killing
for a living as you take on the role of the world's
deadliest assassin, Agent 47.
Contracts promises to be the most disturbing and
action-packed episode in the series. Hitman: Contracts
has been developed by IO Interactive, the Danish
based studio which was recently acquired by Eidos.
The game will be available for PlayStation 2,
Xbox and PC.