EIDOS CONFIRMS CONTRACTS EUROPE DATE
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[ April 14th 2004 ]

Eidos, one of the world's leading publishers and developers of entertainment software, announces that the highly-anticipated Hitman: Contracts will be released in Europe on 30th April. The action-stealth game is being backed with a heavyweight GBP3m pan-European marketing campaign. Campaign highlights include terrestrial TV and cinema advertising. The cinema advertising will run from 23rd April in conjunction with Kill Bill Vol 2. The game's release will be further bolstered by a high-impact outdoor media campaign, print advertising, retail promotions and comprehensive PR activity.

John Davis, Eidos' European marketing director says: "Hitman: Contracts is our biggest release of the year so far and this is reflected in the size of the marketing support. We've built a very strong campaign with tremendous reach and frequency that will ensure people are fully aware that Hitman: Contracts is a must-have title." Hitman: Contracts is the follow up to Hitman 2: Silent Assassin, which to date has sold more than 3 million copies worldwide since its release in November 2002. The game explores the dark psychology of killing for a living as you take on the role of the world's deadliest assassin, Agent 47.

Hitman: Contracts promises to be the most disturbing and action-packed episode in the series. Hitman: Contracts has been developed by IO Interactive, the Danish based studio which was recently acquired by Eidos. The game will be available for PlayStation 2, Xbox and PC.