IDEAWORKS 3D COLLABORATES
WITH ARM
Copyright 2004 www.tombraiderchronicles.com
[ February 24th 2004 ]
Ideaworks3D,
a leading provider of advanced mobile gaming technology
and content, today debuted the results of a technical
collaboration with ARM, the industry's leading
provider of 16/32-bit embedded RISC processor
solutions, that will demonstrate the potential
for high performance 3D gaming on future ARM Powered(r)
mobile devices. Ideaworks3D also announced that
the company's Segundo3D(tm) 3.0 mobile 3D graphics
technology, which has consistently delivered the
highest 3D rendering performance in the industry
on ARM Powered mobile devices like Nokia's Series
60 based smartphones and the Sony Ericsson P800
and P900, is now optimized to take full advantage
of the ARM MBX 3D graphics acceleration technology,
enabling a new wave of ultra high quality, blockbuster
3D mobile games to the next generation of mobile
phones and handheld consoles. The demonstration,
which is showcased by ARM (Hall 4, Stand K16B)
at the 3GSM World Congress in Cannes February
23-26th, highlights the dramatic step change in
3D graphics performance that game developers and
publishers can look forward to as mobile devices
incorporating the ARM MBX technology comes to
market.
"We are
delighted that ARM has chosen to collaborate with
Ideaworks3D to create the first ever demonstration
of a full 3D console game on its exceptionally
high performance and power efficient MBX mobile
3D architecture," said Adrian Sack, CEO, Ideaworks3D.
"The optimization of our Segundo3D technology
for ARM MBX technology represents the industry's
premier solution for the rapid porting of console
quality 3D games to the coming generation of graphics
accelerated mobile devices." Ideaworks3D's software
engineers, acknowledged leaders in the field of
mobile 3D software rendering, were impressed by
the ease with which they were able to achieve
a dramatic boost in graphics performance during
their optimization project on the ARM RealView(r)
Versatile Platform Baseboard, incorporating the
ARM926EJ-S(tm) microprocessor with an MBX graphics
accelerator.
As a
test case for the project, Ideaworks3D ported
a well-known 3D console game to the platform in
just two weeks using Segundo3D 3.0 and immediately
achieved a 130% increase in frame rate when utilizing
the ARM MBX technology. The finally optimized
game demonstration features a scene polygon count
increase of around 60% without incurring any significant
drop in the initially improved rendering speed.
With the ARM MBX technology, advanced 3D graphics
features, previously only seen on PC and game
console systems, such as perspective correct texturing,
alpha blending, full scene anti-aliasing, vertex
fogging and tri-linear filtering, were quickly
incorporated with minimal effort.
"ARM
MBX 3D graphics hardware acceleration technology
and Ideaworks3D Segundo3D software technology
prove that console quality games can be delivered
on mobile devices like smartphones" said Oliver
Gunasekara, Global Director of Wireless, ARM.
"The next generation of smartphones chipsets incorporating
ARM11(tm) family cores and MBX technology is just
appearing and is likely to be the standard on
which advanced mobile gaming is delivered." Segundo3D
has become the smartphone software technology
of choice for many leading games publishers, bringing
to market more of the world's top gaming brands
than any other mobile 3D technology, including
blockbuster titles like The Sims(tm) (Electronic
Arts), Tomb Raider starring Lara Croft(tm) (Eidos),
Tony Hawk's Pro Skater(tm) (Activision) & Atari's
V-Rally(tm) (iFone).
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