SPORTS INTERACTIVE ANNOUNCES SEGA DEAL
Copyright 2004 www.tombraiderchronicles.com

[ February 12th 2004 ]

Sports Interactive has announced a five year publishing deal with SEGA Europe to include Football Manager 2005, the next instalment of the virtual soccer game previously published by Eidos plc. Although Eidos retains the rights to the name Championship Manager, the source code and football database remains the property of Sports Interactive, and will be ploughed into their upcoming Football Manager game.

Naoya Tsurumi, President and COO, SEGA Europe Ltd, commented, "SEGA Europe's relationship with SI is a significant partnership for both companies. SEGA is looking forward to growing its base of market-specific products outside Japan, and signing one of the most important developers in the UK underlines our strong commitment to this."

"We are absolutely delighted to have signed a long-term deal with one of the biggest players in the global games business," added Miles Jacobson, Managing Director, Sports Interactive. "We're justifiably proud of what we've achieved with our previous games and business relationships, but we believe that this new agreement will take us to even higher levels. With both Football Manager 2005 and Eastside Hockey Manager due for release within a matter of months, we're confident that 2004 will be just the first of many successful years for Sports Interactive and SEGA."

Matthew Woodley, European Marketing Director, SEGA Europe Ltd, added, "We are delighted to extend our relationship with Sports Interactive. We're really excited to be working with them with one of the most important PC games ever and doubly excited to be able to help them achieve their goal of worldwide distribution. Football Manager 2005 is going to be a huge hit this year and something we're going to have a lot of fun working with."

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