EIDOS PLC LAUNCHES NEW MEDIA DIVISION
Copyright 2003 Eidos Interactive Press Release

[ October 28th 2003 ]

Eidos plc, one of the world's leading developers and publishers of entertainment software, today announces the launch of its New Media Division, certain main Board changes and its forthcoming City Day presentation. This newly created division will integrate New Media with the core business, allowing Eidos to extend its Intellectual Property into markets enabled by new technologies.

The move follows the recent critical and commercial success of Eidos' mobile games, including the launch of Tomb Raider: The Osiris Codex on Vodafone live! and Tomb Raider for Nokia's N-Gage game deck, both of which topped the charts on release. Eidos intends to bring together its new media expertise and consolidate future activities within the New Media Division. In addition to continuing its efforts in mobile gaming, the division will also focus on online gaming, on new platforms (such as PDAs and interactive TV), and on new channels, including broadband Games on Demand services and electronic software distribution.

Simon Protheroe, who has been appointed Director of New Media and Online Technologies, will head the New Media Division and will today step down from the Eidos plc Board. The Board also announces today that Jonathan Kemp, (37) European Managing Director, is to be promoted to the Eidos plc Board. He will take up his executive post with effect from December 1, 2003. Jonathan has been with Eidos, in various capacities, for six years and his industry experience spans more than 15 years.

Mr. Michael McGarvey, Chief Executive Officer of Eidos, commenting on today's announcements said: "The creation of the New Media Division signals the increasing importance of new media to the growth of the business. I would like to thank Simon Protheroe for his contribution to the Board and look forward to his continued support and direction as head of our New Media Division. I am delighted to announce the appointment of Jonathan Kemp to the Board. He has played a key role in the transformation of Eidos in recent years and we look forward to his contribution at Board level."

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