EIDOS PLC TEAMS UP WITH VODAFONE LIVE!
Copyright 2003 www.tombraiderchronicles.com

[ September 24th 2003 ]

Eidos, one of the world's leading publishers and developers of entertainment software, and Vodafone, the world's largest mobile community today announce an exclusive agreement in 22 countries for mobile entertainment content based on the highly-successful Tomb Raider series. Tomb Raider is one of the most popular computer and video game series of all time. Since Lara made her debut in 1996, the Tomb Raider series has sold more than 30 million units worldwide.

Under the terms of the agreement, Vodafone has the exclusive mobile content distribution rights for downloadable games and animated screensavers available to customers of the award-winning Vodafone live! service in up to 22 countries. The entertainment mobile content will consist of three Tomb Raider adventure platform games, as well as ringtones, screensavers and wallpapers. The games also include special codes which reveal tips and hints accessible from a specially-created customer website: www.tombraidermobile.com.

Mike McGarvey, CEO of Eidos said: "This deal represents an exciting opportunity for Eidos to work with a world leader in mobile entertainment. Vodafone live! will enable us to take Tomb Raider and Lara Croft to a potential audience of millions of new gamers." Guy Laurence, CEO at Vodafone Global Content Services, said: "Tomb Raider is a first class addition to the Vodafone live! portfolio. Lara Croft is one of the most popular video games characters ever, and we expect her to be a significant driver of games and downloads. This agreement with Eidos further enhances our rich content offering and consolidates Vodafone's position as a global leader in mobile entertainment."

Fans of the world's most famous cyber-babe will be keen to know that each of the three mobile games (episodes) has an individual storyline, with a global storyline encompassing all three episodes. Each episode will consist of 15 levels plus one training level to teach the user how to play the game. The difficulty level of each episode will start from an easy point and grow progressively harder. The first episode in the series is scheduled for launch in September and is entitled: "Tomb Raider: The Osiris Codex"