NEW CORPORATE IDENTITY
Copyright 2003 Eidos Press Release
[ August 1st 2003 ]
one of the world’s leading publishers and developers
of entertainment software, has unveiled a new
identity and a fresh corporate image. The corporate
re-branding will be used across the group worldwide
from 1st August 2003. Eidos, after a period of
transition, believes it is vital that its brand
keeps pace with the ever-changing requirements
of the market place and technology. The new image
conveys a forward looking, customer focused, market-smart
publisher of entertainment software.
McGarvey, ceo of Eidos comments: "The new look
marks the success of a turnaround programme and
the beginning of a new era to underline our commitment
and ability to deliver great games. It also reflects
a company that is raising the quality bar and
aiming for consistency across all disciplines."
old Eidos identity was designed 10 years ago for
a video compression company – not with consumers
in mind. The new logo has a sharp, streamlined
and focused look that is aimed at the customer.
There was no point in changing the style before
having successfully changed the substance. By
embracing our new identity and mission - 'Committed
to the Gameplay Experience' - Eidos will build
a stronger brand and, in turn, a stronger business."