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LUCOZADE TARGETS LARA IN AD CAMPAIGN
Copyright 2003 www.tombraiderchronicles.com

[ May 6th 2003 ]

GlaxoSmithKline Group has launched a new campaign featuring British aristocrat Lara Croft to promote Lucozade Energy, a glucose soft drink providing the brain and body with a natural preferred energy source. The promotion comes in four flavours and sports an online Macromedia Flash game, sharpness test, new Lara Croft desktop wallpapers and the chance to get fully loaded with prizes. Head on over to www.loaditlikelara.com for full details.

GlaxoSmithKline (GSK) is a world leading research-based pharmaceutical company with a powerful combination of skills and resources that provides a platform for delivering strong growth in today's rapidly changing healthcare environment. GSK's mission is to improve the quality of human life by enabling people to do more, feel better and live longer. Headquartered in the UK and with operations based in the US, the new company is one of the industry leaders, with an estimated seven per cent of the world's pharmaceutical market.

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