PANASONIC TO PARTNER
WITH TOMB RAIDER
Copyright 2003 Panasonic Press Release
[ January 22nd 2003 ]
to the excitement of the launch of its newest
e-wear™ SD A/V Recorders Models SV-AV20 and SV-AV30,
Panasonic has announced a global promotional campaign
in the Americas, Europe and Asia-Pacific around
the theatrical release of Lara Croft Tomb Raider:
The Cradle of Life. The movie, which features
the sleek new e-wear units, is a Paramount Pictures
film presentation in association with Mutual Film
Company, BBC, TELE-MUNCHEN, and TOHO-TOWA directed
by Jan De Bont and starring Angelina Jolie.
by Eidos’ legendary video game heroine, director
Jan De Bont delivers a breath taking action film,
starring Angelina Jolie as the famous adventuress-archeologist
Lara Croft, who faces her greatest challenges
and dangers yet and shows off her physical prowess
like never before. During this exciting installment
of her adventures, the intrepid tomb raider jet
skis, horseback rides, motorcycles and much more
through Hong Kong, China, England, Greece, Africa
and Tanzania, as she searches for an infamous
site known as The Cradle of Life.
at the famous Pinewood Studios in the United Kingdom,
Lara Croft Tomb Raider: The Cradle of Life will
feature incredible locations from around the world.
Panasonic has closely collaborated with the filmmakers
to ensure that state-of-the-art portable technology
is available to Lara Croft to assist her in her
daring adventures. The versatile four-in-one SD-AV20/30
e-wear SD A/V Recorders, not much larger than
a makeup compact, fit in the palm of users’ hands,
pockets, or can be worn around the neck.
are all Lara needs to record both digital still
images and video footage of her discoveries, and
view these visual materials in the palm of her
hand, while simultaneously listening to inspiring
music from the units’ built-in MP3 player. And,
just in case she needs to remember something on
the go, she can easily record a voice message
on the SD Memory Card used in the SV-AV20/30.
The SD card can also be transferred to a separate
reader or compatible device for sharing, viewing
or transferring files.
by Dean Georgaris, “Lara Croft Tomb Raider: The
Cradle of Life” is from a story by Kirk Petruccelli
and Lloyd Levin, game series by Core Design and
is produced by Lawrence Gordon and Lloyd Levin.
Jeremy Heath-Smith is the executive producer.
“Lara Croft Tomb Raider: The Cradle of Life” will
be released by Paramount Pictures in the United
States on July 25, 2003.