PANASONIC TO PARTNER WITH TOMB RAIDER
Copyright 2003 Panasonic Press Release

[ January 22nd 2003 ]

Adding to the excitement of the launch of its newest e-wear™ SD A/V Recorders Models SV-AV20 and SV-AV30, Panasonic has announced a global promotional campaign in the Americas, Europe and Asia-Pacific around the theatrical release of Lara Croft Tomb Raider: The Cradle of Life. The movie, which features the sleek new e-wear units, is a Paramount Pictures film presentation in association with Mutual Film Company, BBC, TELE-MUNCHEN, and TOHO-TOWA directed by Jan De Bont and starring Angelina Jolie.

Inspired by Eidos’ legendary video game heroine, director Jan De Bont delivers a breath taking action film, starring Angelina Jolie as the famous adventuress-archeologist Lara Croft, who faces her greatest challenges and dangers yet and shows off her physical prowess like never before. During this exciting installment of her adventures, the intrepid tomb raider jet skis, horseback rides, motorcycles and much more through Hong Kong, China, England, Greece, Africa and Tanzania, as she searches for an infamous site known as The Cradle of Life.

Shot at the famous Pinewood Studios in the United Kingdom, Lara Croft Tomb Raider: The Cradle of Life will feature incredible locations from around the world. Panasonic has closely collaborated with the filmmakers to ensure that state-of-the-art portable technology is available to Lara Croft to assist her in her daring adventures. The versatile four-in-one SD-AV20/30 e-wear SD A/V Recorders, not much larger than a makeup compact, fit in the palm of users’ hands, pockets, or can be worn around the neck.

They are all Lara needs to record both digital still images and video footage of her discoveries, and view these visual materials in the palm of her hand, while simultaneously listening to inspiring music from the units’ built-in MP3 player. And, just in case she needs to remember something on the go, she can easily record a voice message on the SD Memory Card used in the SV-AV20/30. The SD card can also be transferred to a separate reader or compatible device for sharing, viewing or transferring files.

Screenplay by Dean Georgaris, “Lara Croft Tomb Raider: The Cradle of Life” is from a story by Kirk Petruccelli and Lloyd Levin, game series by Core Design and is produced by Lawrence Gordon and Lloyd Levin. Jeremy Heath-Smith is the executive producer. “Lara Croft Tomb Raider: The Cradle of Life” will be released by Paramount Pictures in the United States on July 25, 2003.