NO PS2 PRICE CUT
BEFORE XMAS SAYS SONY
Copyright 2002 Sony Entertainment Corp Press Release
[ November 20th 2002 ]
Sony
Computer Entertainment Europe today moved to quash
speculation that it would be reducing the price
of its PlayStation 2 computer entertainment console
before Christmas. The move follows news coverage
of a reduction in the wholesale price of the PlayStation
2 in Japan, to bring it into general alignment
with the current console price in Europe and North
America.
The Japanese
price cut was made possible by increased production
yields of the NTSC format console for the Japanese
market (Europe use the PAL TV format). Sony Computer
Entertainment Europe confirmed today that there
were no plans to reduce the price of PlayStation
2 in the PAL territories before Christmas.
"We are
very content with the sales of PlayStation 2 in
Europe following our price reduction at the end
of August this year," said David Reeves, EVP Sales
and Marketing at Sony Computer Entertainment Europe.
"This Christmas sees a phenomenal line-up of PlayStation
games, from Harry Potter and The Lord of the Rings,
to The Getaway, GTA Vice City, This is Football
2003, Formula 1 2002 and WRC II Extreme. There
has never been a better time to be a PlayStation
gamer."
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