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UBI SOFT LAUNCHES UK GAMES WEB PORTAL
Copyright 2002 Ubi Soft Press Release

[ September 10th 2002 ]

Ubi Soft Entertainment today steps up its service and commitment to British gamers, with the launch of a UK specific version of the popular US site: ubi.com (http://www.ubi.com/uk). This new gaming portal is set to change the way UK fans of Ubi Soft games will use the internet as ubi.com/uk allows gamers to participate in online communities as well as play the PC games they love, at the same web site.

One priority is to ensure the site content is compatible with the desires of those gamers keen to be first. As such, a dedicated team will be uploading content on a daily basis, which has a high ‘pass-on’ value. To keep interested parties returning tried-and-tested web techniques will be employed such as daily news and games updates, exclusive assets, video streams and downloads. Additionally, the new site will also include cheats, tips, developer and celebrity web chats, competitions and other elements of interactivity.

The site is designed to appeal to both hardcore and casual gamers and was a direct result of extensive feedback and consumer tests. "We’re pleased to be able to offer UK gamers a vibrant and tailored package, with information and entertainment specifically designed to keep people coming back" said Franck Rossini, Ubi Soft’s UK Webmaster.

On the community side, Ubi Soft has licensed state-of-the-art forum technology to make posting comments and ideas online easy. "We’ll try to give fans exactly what they want through the UK forums" said Ian Chambers, Community Manager. "Games typically attract unique communities of players, and ubi.com was built from the ground up to support the needs of those players." As an example, the web site for Tom Clancy's Ghost Recon, was designed with the user interface style of the game itself.

ubi.com/uk also uses a new proprietary matchmaking application that is fully integrated directly into all supported Ubi Soft multiplayer games. By activating the ubi.com matchmaking service, players can easily launch online games, find friends and opponents, chat and swap files. The ECTS-Award winning IL-2 Sturmovik is just one of the multiplayer games available on ubi.com/uk. Other ubi.com supported games include: Tom Clancy’s Ghost Recon, The Sum of All Fears, Tom Clancy's Rainbow Six Rogue Spear™: Black Thorn™ and Destroyer Command. As the next generation of console-based networks evolve, ubi.com anticipates supporting them as well.

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Lara Croft and Tomb Raider are trademarks of Square Enix Ltd.
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