DIGITAL LARA CROFT COMES TO LIFE AT E3
Copyright 2002 Eidos Interactive Plc

[ May 17th 2002 ]

Eidos Interactive and Core Design announced today that Lara Croft, character of one of the 1 billion dollar game franchise, will mark her public debut at the upcoming Electronic Entertainment Expo in Los Angeles on May 22. Croft, who has previously been portrayed by models Rhona Mitra, Nell McAndrew, Lara Weller, Lucy Clarkson, Jill de Jong and actress Angelina Jolie, will make several appearances on the expo floor answering questions from the audience and talking about her newest adventure Lara Croft Tomb Raider: The Angel of Darkness.

"For years we have wanted to introduce the real Lara Croft to the world. We are thrilled that we could finally convince her to take some well deserved time off to meet her fans," stated Eidos Interactive Vice President of Marketing Paul Baldwin. "The chronicles of her adventures have really struck a chord with gamers around the world and we think they will be overjoyed to finally meet her and talk to her in person."

"I know my fans think I have been elusive in the past, but this is really the first time in years I have had the opportunity to take a break from my work pursuits," says Croft. "I am excited to finally have the chance to meet some of my supporters in person. It should be a kick."

Croft will make her debut at the Eidos Booth (South Hall 1300) on Wednesday May 22 at 12:00 p.m. She will make subsequent appearances at the booth on May 22 at 3:00 pm and May 23 at 12:00 pm and 2:30 pm. Additionally, Croft can be seen at the Sony Computer Entertainment America booth (West Hall 2416) on May 22 at 4:00 pm and May 23 at 11:15 am and 3:30 pm.

Croft has made a name for herself in the past six years as the heroine of the Tomb Raider series, but she earns her living as a writer of travel books. The 5’9 brunette, a native of Wimbledon and the daughter of Lord Henshingly Croft, has captivated world attention by way of her exploits - becoming a cultural icon and appearing on the covers of Time magazine, TV Guide, among other publications - yet ironically remains both an enigma and fiercely protective of her privacy. She grew up in the wealth and aristocracy of England, studying at prestigious schools, but soon found that her passions ran toward travel and adventure.

She is an expert in many types of hand-to-hand combat and proficient in the use of over 8 weapons ranging from an Uzi to a harpoon gun. Croft has traveled to over 20 countries in pursuit of her adventures. She spends time between expeditions engaged in extreme sports, riding her Norton Streetfighter motorcycle and training in an assault course custom-built on the grounds of her Surrey mansion. Her taste in music spans from classical to U2 to trance music.