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NEW BBC DIRECTOR EMPHASIZES BRITAIN
Copyright 2002 www.chosun.com

[ April 18th 2002 ]

Shoba Ponnappa, the new director of the British Council who started work there on April 3, says that she is impressed by the harmony of modern architecture and traditional palaces in downtown Seoul.

A graduate of Bombay University, India, Ponnappa has been working for the British Council for 25 years since 1977, and ití»s her third appointment to directorship posts after time in Zambia from 1994 to 1997, and Mauritius (1997-2001). She says that she would concentrate on introducing the "modern Britain" to Koreans. Breaking the preconception of the "land of gentry," she sees modern Britain as the home of "Lara Croft" and a powerhouse of cinema, animation, games and digital contents sectors.

Ponnappa said that she has had to put her utmost effort at work to overcome the disadvantage as a minority woman. While she only has worked less than 15 days, she has already drawn up a rather specific plan to promote the culture of Britain; a language study fair, movie festival, game design workshop and "Football Crazy," a performance introducing Britainí»s love for the sports.

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