EIDOS
PLC TIES KNOT WITH FORD MOTORS
Eidos
Interactive Ltd, one of the world's
leading publishers and developers
of entertainment software today announced
that it has partnered with Ford Motor
Company and Empire Interactive to
bring Ford
Bold Moves Street Racing to North
America this fall 2006 for the PlayStation
2 computer entertainment system, Xbox
video game and entertainment system
from Microsoft and Windows.
Ford
Bold Moves Street Racing delivers
players a chance to race 18 officially
licensed high performance Ford vehicles
from the classic 1968 Mustang GT to
the new scorching hot 2007 Shelby
GT500.
With
plans to make the title affordable
enough for every gamer to own, Ford
Street Racing is still pushing boundaries
by delivering unique features such
as the trademarked Maximum Team Control
that allows players to switch on-the-fly
between a team of three vehicles to
dominate a race.
A
progressive damage system also adds
a new element of realism to the game,
allowing every hit your vehicle takes
to affect the appearance, performance
and drivability of the vehicle.
"Eidos
is excited about being part of Ford's
multinational marketing campaign,"
said David Bamberger, US Marketing
Manager, Eidos. "New innovative features
like Maximum Team Control coupled
with the best high performance vehicles
Ford has to offer ensures appeal to
hardcore and casual gamers alike."
"We
are pleased to be able to partner
with Eidos for the fourth game in
the multi-million selling Ford Racing
franchise. The combination of the
innovative Maximum Team Control feature
and the aspirational, high performance
Ford vehicles marks a significant
step forward for Ford games," said
Ian Higgins, CEO of Empire Interactive.
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