Copyright 2006

[ October 27th 2006 ]

British archaeologist Lara Croft has scooped Favourite Character Award at the 2006 Golden Joystick Awards in London. The Golden Joystick Awards are officially the world's longest established gaming awards, and remain solely chosen by the votes of the games buying public.

This year, the awards have successfully secured a record number of Official media partners - working alongside Future to deliver extensive mainstream radio, newspaper, online and magazine coverage, with The Sun and Nuts already announced.

During an phenomenal 10-year-journey, Lara Croft has transcended the world of cyber-space and left an indelible mark on popular culture. Her adventures have sold in excess of 30 million units, and the Tomb Raider brand has been globally exploited to promote an array of products; from comic-books, sports drinks, running shoes and more recently to raise awareness of skin cancer.

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