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LIVINGSTONE TO
GIVE LARA CROFT SPEECH
Copyright 2009 GC Asia Conference Press Release
[ July 23rd 2009 ]
The
organisers of the GC Asia Conference (GCAC) today
announced that Ian Livingstone will be a keynote
speaker of this year's conference. In his keynote
entitled, 'The Life of Lara
Croft,' Ian Livingstone will give a brief
history of video games and use Lara Croft as a
case study to demonstrate the value of creating
original Intellectual Property.
Furthermore,
he will explore how to leverage games through
licencing and merchandising to produce additional
revenues and brand value. GCA and GCAC take place
September 17-20, 2009, in Singapore at the Suntec
International Convention & Exhibition Centre Singapore.
Ian Livingstone
is one of the founding fathers of UK interactive
entertainment and fiction. He is the founder of
Games Workshop, and together with Steve Jackson,
launched Dungeons & Dragons in Europe and the
Games Workshop retail chain. Livingstone has written
a number of interactive game books including Deathtrap
Dungeon.
At EIDOS,
the UK's leading developer and publisher of video
games, he helped to secure many of the company's
major franchises including Tomb
Raider and Hitman.
Livingstone
received an Honory Doctorate of Technology from
the University of Abertay Dundee, was awarded
the British Academy of Film and Television Arts
(BAFTA) Special Award and was made Officer of
the Order of the British Empire (OBE) in the New
Year's Honours List in 2006 for his contribution
to the Games Industry.
"I am
happy to share my knowledge and experience I have
gained over the years at a conference that is
a truly international platform for knowledge sharing
and networking for the games industry for the
entire Asia Pacific region," says Ian Livingstone,
Life President of Eidos Interactive.
"Ian
Livingstone fits perfectly with this year's GCAC
theme 'Emerging Markets for New Players' in the
sense that he will give insight into the entire
value chain of a computer game," said Jorg Zeissig,
Managaing Director of LMI Asia Pte Ltd.
"His
experience and knowledge will be of great value
to the attendees as we will have one of the world's
most influential game veterans at the show."
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