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EIDOS ON TRACK
SAYS IAN LIVINGSTONE
Copyright 2008 www.tombraiderchronicles.com
[ September 8th 2008 ]
Eidos
Creative Director Ian Livingstone has told Edge
Online restructuring of the company is on
track. "If you look under the hood you will find
there are many challenges that face the industry,"
he says. "Notably costs, skills, scale, working
capital, management and technology."
"We have
been very upfront about what we are as a business
and where we are going. We have put in place a
studio-led and product-centric operation and everybody
is now happily on board. Studio-led means that
operationally we have moved publishing responsibilities
such as brand, PR and marketing into our key studios."
Ian Livingstone
also says the merging of development teams has
increased creative output. "Having a focused team
based around our cornerstone franchises means
one team based in the same office, country and
time zone so that they can explore every opportunity
directly alongside the game's development."
Earlier
this year, Eidos announced an aggressive roadmap
to profitability after shedding millions from
its market value. This included the replacing
of Jane Cavanagh, Bill Ennis and Rob Murphy who
all stepped down. The British-based company also
transitioned production services to Montreal and
integrated North American distribution with Warner
Bros on upcoming title launches.
SCi Entertainment,
which owns Eidos Interactive, is expected to announce
its full year disclosure in October, 2008. Tomb
Raider Underworld, one of the company's leading
franchise titles, is scheduled for release across
European territories on November 21, 2008.
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