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CRYSTAL DYNAMICS
ON ATTENDING E3 '08
Copyright 2008 www.tombraiderchronicles.com
[ July 16th 2008 ]
Eric
Lindstrom has dispatched a brand new blog entry
on the inner workings of Crystal
Dynamics at this year's E3 Entertainment and
Business Summit. The trade show is being held
at the Los Angeles Convention Center and features
a collection of the world's top developers and
publishers all showcasing their upcoming endeavours.
"The
only thing more exciting and exhausting than a
press demo is dozens of them, back to back, solid
for three days. That's E3 in a nutshell. Every
presentation, every interview, every conversation
is different, but at the end of the first day,
it's all a blur and I can only hope I didn't say
anything I wasn't supposed to reveal until next
month. I talked to more people than I could count,
ran through half a deck of business cards, tried
not to make eye contact with the video cameras
during interviews, and then went to the 1UP party
and just listened for awhile, happy to let everyone
else do the talking.
"What
I remember most are the gasps, the eyebrows going
up, the scribbling in notebooks, and going the
entire day without eating, except for the chocolate
chip cookie I had for lunch. I also remember the
unfairness of giving on-camera interviews where
if I screw up or mumble it stays in, but if the
interviewer flubs they get to do it again. But
everyone was very excited about what we were showing,
even stone-faced journalists who remained inscrutable
to the end and only then cracked a smile and said
the game looked fantastic, that they couldn't
wait to play it, and when is Tomb
Raider Underworld shipping again? November.
"Tomorrow
will be an even longer day, with more demos and
interviews than today, including two going out
live, one in the morning and one in the evening.
And damnit, once again I'm showing parts of the
game that already look and play better back in
the office than they do in the presentations now,
because every week more goodness gets dialled
in and polished. Oh, well, as problems go, it's
a good one to have, for all of us.
"Look
for the teaser coming out this week - it's amazing
and a guaranteed conversation starter. I'm glad
it's coming out after I've left E3, though, because
it's hard to refuse to answer questions, and after
the teaser airs, there will be plenty of questions
that will not be answered until people play the
game for themselves."
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