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VIDEO-GAME VIXENS
TO BATTLE ON G4
Copyright 2005 G4 Press Release
[ April 5th 2005 ]
G4, the
only 24/7 television network dedicated to video
games, screeches into 2005 with announcements
of a new name, look and feel as well as two new
series, "Formula D" and "Girls Gone Wired." Charles
Hirschhorn, Founder and CEO of the network, announced
the channel's official name as G4 - video game
television - earlier today at the Television Critics
Association (TCA) press tour. The name change
and new network look and feel will take effect
on February 15, 2005.
"We're
heading into 2005 with a well-defined and focused
brand," commented Hirschhorn. "Video games offer
us a distinctive voice that resonates with our
target audience and G4 delivers the highest concentration
of males 12-34 of any other television network."
Hirschhorn also announced plans for a multi-million
dollar marketing and advertising campaign to launch
the G4 brand.
"Formula
D," the first-ever series to showcase the world
of drift racing, will burn up the screen in April
on G4. This burgeoning sport began several years
ago as an underground street scene in Japan. Featured
on numerous hit video games, Drifting has now
reached the U.S. and is on its way to becoming
a cultural phenomenon. "Not only will G4 cover
the Formula Drift races, but we will also cover
the Drifting culture, games, modding and music
that surround the drift racing world," commented
Peter Green, Senior Vice President of Programming
and Production for G4, who introduced the series
at TCA. "G4 will help launch Drifting into the
mainstream as the exclusive network broadcaster
of Formula Drift."
Two Drifting
experts were among G4's "Formula D" TCA panel.
Ryan Sage, the 24-year-old creator of Formula
Drift, the only established Drifting championship
series in the U.S., and Ken Gushi, a rising 18-year-old
star on the Drifting scene and one of the youngest
drivers on the Formula Drift circuit, offered
their unique perspectives on the sport. G4 promises
superior race day coverage including profiles
and interviews with the sport's hottest stars,
expert race commentary and analysis, trackside
reporting, drifting tips and tricks from the pros.
"Formula D" will also give viewers the inside
line on the latest in drifting culture from the
coolest rides on the car show circuit to the hottest
import car babes.
The network
also presented TCA critics with "Girls Gone Wired,"
a digital beauty pageant featuring the hottest
2D and 3D women on the planet, which is set to
premiere in May. Comedian, actor and avid gamer
Hal Sparks, who currently stars on Showtime's
hit series "Queer as Folk," is slated to host.
Sparks, along with a panel of celebrity and industry
commentators, will guide viewers in G4's quest
to crown the hottest video game vixen. Finalists
will be announced online and G4 viewers will vote
for the pageant's top beauties.
"Our
audience interacts with digital girls as much
as real girls and we're tapping into that fantasy,"
commented Laura Civiello, Vice President of Acquisitions
and Development for G4. "'Girls Gone Wired' is
the first pageant of its kind on television with
contestants competing for titles like "Hottest
Newcomer," "Sexiest Voice" and "Most Likely to
Kick Enemy Ass."
"X-Play's"
Adam Sessler and "Judgment Day's" Victor Lucas,
two of G4's leading video game experts, were among
the "Girls Gone Wired" TCA panelists and provided
critics with insight on which video game hotties
should make the cut. In addition, sexy video game
warrior Jade took a break from doing battle in
Mortal Kombat: Deception to make a special virtual
appearance.
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