EIDOS TO BECOME
SQUARE ENIX EUROPE
Copyright 2009 www.tombraiderchronicles.com
[ July 7th 2009 ]
Enix has confirmed newly acquired Eidos plc will
be assimilated into the Square brand as Square
Enix Europe, according to GamesIndustry.biz.
Square Enix Europe will be helmed by current Eidos
CEO Phil Rogers and will combine sales and marketing
to create "one efficient and powerful structure
for game publishing."
we are expecting some jobs to be impacted directly
by this in both Europe and North America," read
a statement from the company. "We are hoping to
minimise this wherever possible and offer support
and advice to any employees directly affected."
latest move appears to rescind a previous
statement that Eidos would continue to be
the brand identity for the business shortly after
a £84 million acquisition by Square.
GamesIndustry.biz reports that although the Eidos
brand will no longer be associated with publishing,
it will remain attached to various development