EIDOS TO BECOME SQUARE ENIX EUROPE
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[ July 7th 2009 ]

Square Enix has confirmed newly acquired Eidos plc will be assimilated into the Square brand as Square Enix Europe, according to GamesIndustry.biz. Square Enix Europe will be helmed by current Eidos CEO Phil Rogers and will combine sales and marketing to create "one efficient and powerful structure for game publishing."

"Unfortunately we are expecting some jobs to be impacted directly by this in both Europe and North America," read a statement from the company. "We are hoping to minimise this wherever possible and offer support and advice to any employees directly affected."

This latest move appears to rescind a previous statement that Eidos would continue to be the brand identity for the business shortly after a £84 million acquisition by Square.

However, GamesIndustry.biz reports that although the Eidos brand will no longer be associated with publishing, it will remain attached to various development studios.