EIDOS PLC TIES
KNOT WITH FORD MOTORS
Copyright 2006 Eidos plc Press Release
[ August 10th 2006 ]
Eidos
Interactive Ltd, one of the world's leading
publishers and developers of entertainment software
today announced that it has partnered with Ford
Motor Company and Empire Interactive to bring
Ford Bold Moves
Street Racing to North America this fall 2006
for the PlayStation 2 computer entertainment system,
Xbox video game and entertainment system from
Microsoft and Windows.
Ford
Bold Moves Street Racing delivers players a chance
to race 18 officially licensed high performance
Ford vehicles from the classic 1968 Mustang GT
to the new scorching hot 2007 Shelby GT500.
With
plans to make the title affordable enough for
every gamer to own, Ford Street Racing is still
pushing boundaries by delivering unique features
such as the trademarked Maximum Team Control that
allows players to switch on-the-fly between a
team of three vehicles to dominate a race.
A progressive
damage system also adds a new element of realism
to the game, allowing every hit your vehicle takes
to affect the appearance, performance and drivability
of the vehicle.
"Eidos
is excited about being part of Ford's multinational
marketing campaign," said David Bamberger, US
Marketing Manager, Eidos. "New innovative features
like Maximum Team Control coupled with the best
high performance vehicles Ford has to offer ensures
appeal to hardcore and casual gamers alike."
"We are
pleased to be able to partner with Eidos for the
fourth game in the multi-million selling Ford
Racing franchise. The combination of the innovative
Maximum Team Control feature and the aspirational,
high performance Ford vehicles marks a significant
step forward for Ford games," said Ian Higgins,
CEO of Empire Interactive.
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