ST. JOHN TAPS
ACTRESS ANGELINA JOLIE
Copyright 2005 St. John Press Release
[ September 15th 2005 ]
apparel label St. John has announced today a partnership
with Hollywood actress Angelina
Jolie. This new venture will position Angelina
Jolie as both the face of St. John the brand,
as well as the voice behind its newly formed charity
created in support of children's issues and causes.
Jolie embodies so many qualities of what St. John
represents. She is strong, independent and dynamic.
She's a mother, actress and a philanthropist,"
said Richard Cohen, CEO of St. John. "With this
partnership we hope to mark another exciting step
towards making St. John the ultimate American
luxury brand. We are proud to have her on board."
new advertising campaign, to launch in Spring
2006 publications, will be shot by famed photographer
Mario Testino, with creative direction David Lipman
of Lipman agency which is spearheading in concert
with Richard Cohen, St. John's repositioning in
the luxury brand market. The ad campaign's creative
direction will take inspiration from the company's
native California and will evoke a mood synonymous
with effortless, Hollywood glamour.
Jolie truly represents what St. John is today
and what it will be in the future," said David
Lipman, Creative Director of Lipman. "Whether
you see her on the red carpet, lobbying in Washington
or with her children, she always exudes the elegance
and classic glamour that is St. John."
a working mother who has set goals to accomplish
a lot in this world. I want my wardrobe to be
beautiful, sexy and comfortable -- all at the
same time. St. John is all of those things," said
Angelina Jolie. "St. John has always been worn
by strong and independent women who truly appreciate
the quality that St. John offers. I am happy to
be a part of that tradition and more importantly
part of taking that tradition into the future."
partnership with Angelina Jolie will extend beyond
just having her star in the ad campaigns. A philanthropic
organization will be formed benefiting children's