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ERICSSON ROLLS INTO MOVIE CREDITS

Swedish mobile phone giant Ericsson will elevate movie sponsorship to a new level Friday when it capitalises on product placement by sporting it's logo in the rolling credits of Paramount Pictures Tomb Raider motion picture. It will also feature a competition teaser ahead of the main feature, Media Guardian reports today:

Last Updated: Jul 2, 2001

JOLIE PRAISES WORK WITH FATHER

Oscar-winning actress Angelina Jolie has told British tabloid newspaper News of the World one of the reasons she accepted the role of Lara Croft in Paramount Pictures Tomb Raider motion picture was the opportunity of working with her father, Jon Voight.

Last Updated: Jun 30, 2001

TOMB RAIDER MOVIE FOR A FIVER

Pirate copies of Paramount Pictures Lara: Croft Tomb Raider motion picture have flooded the famous Barras market in Glasgow where counterfeiters are charging five U.K pounds for illegal copies of the action movie on DVD or video tape, the Sunday Mail reports today. Tomb Raider was one of many new blockbusters, including Blow and Evolution, for sale as pirate copies. One stall-holder boasted:

Last Updated: Jun 30, 2001

CURSE OF THE SWORD RELEASES

Coincided to herald the arrival of Paramount Pictures Lara Croft: Tomb Raider motion picture, Activision Inc. announced today the launch of Tomb Raider: Curse of the Sword for Nintendo's Gameboy Color which invites Core Designs First Lady Lara Croft back to the handheld platform.

Last Updated: Jun 28, 2001

BIG BOOST FOR MOVIE MERCHANDISE

Paramount Pictures recently enrolled the help of Ericsson, Pepsi and Land Rover who associated the Lara Croft brand to help sell their products and promote the Tomb Raider motion picture. Internet Wire today focuses on the ramifications such ties has on the commercial market:

Last Updated: Jun 25, 2001

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