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TOP SCHOOL RAIDS LARA CONNECTION

Gordonstoun School is to capitalise on it's association with Core Designs British aristocrat Lara Croft after being given free access to specially created footage which will be used in a series of advertisements to herald the Paramount motion picture, The Times reports today:

Last Updated: Jul 1, 2001

JOLIE PRAISES WORK WITH FATHER

Oscar-winning actress Angelina Jolie has told British tabloid newspaper News of the World one of the reasons she accepted the role of Lara Croft in Paramount Pictures Tomb Raider motion picture was the opportunity of working with her father, Jon Voight.

Last Updated: Jun 30, 2001

WEETABIX TOMB RAIDER MOVIE COMPETITION

Can you imagine yourself in Lara Croft's seat behind the wheel of a Land Rover Defender ? She proved she was Withabix in her all action movie. Now you can, by entering the Weetabix competition to win your very own Land Rover Defender 110 Tomb Raider Limited Edition. Click below for full details:

Last Updated: Jun 30, 2001

TOMB RAIDER POWERS PLACEMENT INDUSTRY

Product placement has become big business with major motion picture studios continually enrolling the help of corporations eager to associate their products with blockbuster movies in the hope of magnifying their sales revenue. The Guardian looks at this $1b a year industry by focusing primarily on Lara Croft: Tomb Raider.

Last Updated: Jun 29, 2001

TOMB RAIDER BREATHES LIFE INTO GAMES

A leading videogame retailer and market research firm report heroic increases in sales of Tomb Raider games around the June 15 theatrical release of Tomb Raider, starring Angeline Jolie as gamers' favorite pin-up girl, Lara Croft. Overall, sales of Tomb Raider computer games and videogames doubled in the week after the movie debuted, said Liz O'Sullivan, director of marketing at Electronics Boutique. The same trend is evident in nationwide sales data compiled by NPD Intellect, with the biggest increase in sales experienced by Tomb Raider computer games. According to senior software analyst Steve Koenig, the 12 PC titles combined posted an increase in sales of 173% between June 3 and June 10, just prior to the movie's opening.

Last Updated: Jun 29, 2001

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