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LARAZADE TO ENERGISE MOVIE

Lucozade Energy is to be temporarily renamed 'Larazade' in a promotional tribute to Tomb Raider heroine, Lara Croft. The name change will coincide with the summer release of the Tomb Raider film starring Angelina Jolie. The special 'Larazade' promotion will run from May to July and will feature Lara Croft throughout on-pack promotion, print, cinema and television advertising media. In addition, 'Larazade' will feature a prestigious on-pack promotion giving lucky consumers a chance to compete in a unique Tomb Raider challenge. Teams will compete in a two-day long Tomb Raider challenge at a real life version of Lara's home, 'Croft Manor'. The lucky winners will receive one of the five special edition Land Rovers used in the blockbuster Tomb Raider film.

Last Updated: Apr 16, 2001

PARAMOUNT RELEASES LAND ROVER DETAILS

As the Paramount Pictures promotional campaign shifts into high gear, more information has been release on the vehicles set to make their screen debut alongside Oscar winning Tomb Raider star Angelina Jolie.

Last Updated: Apr 10, 2001

PARAMOUNT PICTURES TOMB RAIDER PRESS RELEASE

Paramount Pictures have announced the following information during a press release about their upcoming Tomb Raider promotion campaign, speculated to be one of the most ambitious ever to head a major motion picture.

Last Updated: Apr 9, 2001

WESTLAKE HINTS TOWARDS EDITOR INCLUSION

Westlake Interactive have once again hinted that their porting of Eidos Interactives Tomb Raider Chronicles will include the hyped level editor, Apple News reports today. Much has been speculated concercing the inclusion of Core Design's level editor for MAC users, and last week Westlake confirmed that even if the full level editor did not ultimately ship with Chronicles, custom level support would be included.

Last Updated: Apr 5, 2001

CORE DESIGN MONITORING TREND

Core Design's ongoing battle against the character defacement of Lara Croft has finally resulted in success following the imminent closure of a number of web sites propagating 3D nude rendering software which enables players to engage a disrobed aristocratic Lara Croft through her various adventures. Jeremy Heathsmith, who masterminded the campaign to cease and desist web sites displaying nude images of it's Tomb Raider character Lara Croft, said the company would continue to monitor the trend and take immediate action where appropriate. If we come across particularly disturbing renderings of our character we will act on it.

Last Updated: Mar 27, 2001

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