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EIDOS GEARS UP FOR SHARE INITIATIVE

Eidos Interactive, the publisher of Core Designs Tomb Raider series, will launch a new share initiative aimed at generating 50m to help fund a new expansion project, FT MarketWatch reports today. Eidos aims to raise 50 million by selling the new shares at almost half its current share price, the report said. Eidos shares have dropped from more than 10 to a low of 163 pence since the beginning of last year. The shares fell 5.1 percent to 297 pence on Friday.

Last Updated: May 25, 2001

ERICSSON'S $10M TOMB RAIDER CAMPAIGN

Stockholm based mobile phone giant Ericsson has launched a $10 million worldwide consumer promotion to tie in with Paramount Pictures upcoming Tomb Raider motion picture starring Angelina Jolie as Core Designs British aristrocrat Lara Croft, POP Magazine reports today.

Last Updated: May 24, 2001

DRINKS CO. GEAR FOR SUMMER SHOWDOWN

Drink manufacturers Coca-Cola and Pepsi Cola Co. are gearing up for their own summer showdown as both companies compete for a dominating share in the juices, waters and new age beverages markets. While Coca Cola have enlisted the help of Harry Potter and the Sorcerer's Stone (Warner Bros.) penned by children's author J K Rowling as part of their $500m advertising campaign, Pepsi Cola have partnered with Paramount Pictures to ride the Tomb Raider train to maximum exposure.

Last Updated: May 24, 2001

U2 DISPLEASED WITH ELEVATION VIDEO

Irish rock group U2, who recently premiered their Elevation music video across the MTV network, are reportedly unhappy with the final cut after Tomb Raider star Angelina Jolie cancelled her appearance because of scheduling problems. The original video screenplay saw Jolie, cast as Core Designs British aristocrat Lara Croft, save band member the Edge from his mirrored evil counterpart, with shooting planned a month ago in Seattle. Jolie subsequently cancelled, her management company blaming her absence on a busy workload, and footage from Paramount Pictures upcoming motion picture was inserted into the five minute music video instead.

Last Updated: May 18, 2001

SEATTLE TIMES CUES TOMB RAIDER

The Seattle Times has this take on Paramount Pictures upcoming motion picture Tomb Raider featuring Oscar winner Angelina Jolie as Core Designs Lara Croft:

Last Updated: May 18, 2001

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