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ADIDAS TAPS EIDOS FOR SHOE CAMPAIGN

News spotted on Brand Republic suggests Adidas has struck a global deal with games developer Eidos to promote its Hyperride shoe. A game based on the urban sport of free-running will debut on the handheld PlayStation Portable device across Europe in March. Called 'Freerunning', it will be extended to the PlayStation console in June. By using the Hyperride shoes, the players' performance is enhanced. An ad campaign for the game will run on screens in 500 European outlets of retailer Footlocker, which has exclusive rights to sell the shoe. The trailer will feature a mix of the real-life exponents of free-running and their computer-animated alter egos from the game.

Last Updated: Jan 26, 2005

TOMB RAIDER PSP SCREEN SHOTS..?

Dubious screen shots purporting to belong to an upcoming Tomb Raider game on Sony's Playstation Portable (PSP) mobile gaming device have appeared on Tomb Raider Forums. Although the authenticity of the images - as discussed at length in the below referenced thread - suggests nothing more than an elaborate hoax, it's still worth stealing a glimpse. We remain entirely skeptical but welcome your opinion.

Last Updated: Jan 22, 2005

TOMB RAIDER 7 TO BE UNVEILED FEB?

The wait is almost over! According to a post on www.tombraiderforums.com, PS2M will sensationally unveil the forthcoming Tomb Raider adventure from newly appointed franchise caretaker Crystal Dynamics next month. STOP PRESS: TOMB RAIDER RETURNS is advertised as billing the February issue of PS2M. This revelation would support whisperings that Eidos are to unveil the new Tomb Raider on or around February 14th, Lara's virtual birthday.

Last Updated: Jan 17, 2005

TOMB RAIDER 7 IN 2005! NO.. REALLY!

Eidos has confirmed to the fine folk of South Africa what the rest of the world has known about for two years.. Tomb Raider 7 in 2005! You can count on seeing a new Lara Croft title in 2005, reveals Eidos' Theodossios Theodoridis to Independent Online, the country's leading newspaper earlier today.

Last Updated: Jan 9, 2005

CORE DESIGN WORKING ON SPORT TITLE?

IGN sends us word on a recent faux par from a Channel 4 documentary which could have revealed an upcoming project from British studio Core Design. During a program focusing on Parkour - a new urban sport whereby folk manipulate objects within their urban surroundings in order to create new and interesting ways of moving - a title based around the sport and several of the big names attached to it was revealed.

Last Updated: Jan 8, 2005

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