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ERICSSON ROLLS INTO MOVIE CREDITS

Swedish mobile phone giant Ericsson will elevate movie sponsorship to a new level Friday when it capitalises on product placement by sporting it's logo in the rolling credits of Paramount Pictures Tomb Raider motion picture. It will also feature a competition teaser ahead of the main feature, Media Guardian reports today:

Last Updated: Jul 2, 2001

TOP SCHOOL RAIDS LARA CONNECTION

Gordonstoun School is to capitalise on it's association with Core Designs British aristocrat Lara Croft after being given free access to specially created footage which will be used in a series of advertisements to herald the Paramount motion picture, The Times reports today:

Last Updated: Jul 1, 2001

JOLIE PRAISES WORK WITH FATHER

Oscar-winning actress Angelina Jolie has told British tabloid newspaper News of the World one of the reasons she accepted the role of Lara Croft in Paramount Pictures Tomb Raider motion picture was the opportunity of working with her father, Jon Voight.

Last Updated: Jun 30, 2001

BIG BOOST FOR MOVIE MERCHANDISE

Paramount Pictures recently enrolled the help of Ericsson, Pepsi and Land Rover who associated the Lara Croft brand to help sell their products and promote the Tomb Raider motion picture. Internet Wire today focuses on the ramifications such ties has on the commercial market:

Last Updated: Jun 25, 2001

TOMB RAIDER DISCHARGED FORM SUMMIT

Lara Croft: Tomb Raider has been discharged from the Paramount summit by The Fast and the Furious which assumed the role of America's number one movie this weekend generating $41.6 million in box office receipts. Lara Croft: Tomb Raider chronicles the adventures of a British archaeologist [Jolie] sent on a quest for an ancient time-traveling device called the Clock of Ages. Helmed by acclaimed Director Simon West, Paramount Pictures Tomb Raider movie, which cost an estimated $100m to make, has already generated $84 in the 10 days since it's release despite a barrage of bad reviews.

Last Updated: Jun 24, 2001

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