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ANGELINA JOLIE DELIVERS KEY SPEECH

United Nations ambassador Angelina Jolie has used this year's World Economic Forum to criticize celebrities playing the aid card without necessarily arming themselves with adequate information and long-term strategies to make a sustained difference at tackling the many issues being negotiated by world leaders. Celebrities have a responsibility to know absolutely what they're talking about, and to be in it for the long run, she told onlookers during a keynote speech in Davos.

Last Updated: Jan 31, 2005

ADIDAS TAPS EIDOS FOR SHOE CAMPAIGN

News spotted on Brand Republic suggests Adidas has struck a global deal with games developer Eidos to promote its Hyperride shoe. A game based on the urban sport of free-running will debut on the handheld PlayStation Portable device across Europe in March. Called 'Freerunning', it will be extended to the PlayStation console in June. By using the Hyperride shoes, the players' performance is enhanced. An ad campaign for the game will run on screens in 500 European outlets of retailer Footlocker, which has exclusive rights to sell the shoe. The trailer will feature a mix of the real-life exponents of free-running and their computer-animated alter egos from the game.

Last Updated: Jan 26, 2005

BACKYARD WRESTLING 2 GAME RENDERS

Monster UK computer games publisher Eidos has released a bevy of new renders from Backyard Wrestling 2: There Goes The Neighbourhood from Paradox. Harnessing the power of the Enviro-Mental(TM) game-play engine, Backyard Wrestling 2: There Goes The Neighborhood continues to blaze the trail of unprecedented environmental interaction and over the top violence. Game is in stores now.

Last Updated: Jan 25, 2005

EIDOS BANGS OUT 25 TO LIFE RENDERS

Eidos plc, proud bastion of video-game pioneering, has tendered three scorching hot concept renders from 25 To Life, an urban action adventure from Avalanche Software. Set in the heart of today's cities, 25 To Life places gamers in the gritty reality of both police task forces and hardcore street gangsters. Fighting your way up the ranks is the only way to survive on the streets. Nailing perps will get you promoted. Gamers are offered a myriad of choices along the way like busting out of prison or infiltrating the inner sanctum of a drug lord's mansion. Either way, street knowledge will be put to the test as gamers must establish and defend their turf or uphold the law.

Last Updated: Jan 25, 2005

MICROGAMING LAUNCES NEW CORP SITE

Microgaming, the world leader in online casino and poker software, announced today the opening of its new corporate Head Office in the Isle of Man and the launch of its new look website. The announcement marks the completion of a strategic restructuring begun in 2004 to better support Microgaming's expanding business.

Last Updated: Jan 25, 2005

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