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CLASSIC LARA CROFT IN SEAT TV ADVERT

British video-game adventurer Lara Croft is hot property - a commercial dream for the likes of Bono, Lucozade, Nike, Budweiser and, in 1999. the SEAT car maker, who procured the services of Britain's number one digital female icon for a series of automobile commercials. While the ad campaign was a commercial success for SEAT, the footage from all three commercials disappeared, and has only recently been uncovered.

Last Updated: May 10, 2005

SCi SECURES LARGER SHARE OF EIDOS PLC

SCi Entertainment Group, the British video-publisher locked in acquisition talks with rival Eidos plc, has announced it now has valid acceptances from 77.5pc of Eidos shareholders, according to AFX Financial News. If confirmed, this would rule out the likelihood of Elevation Partners being invited back to the bargaining table following a difficult market trading period for SCi.

Last Updated: May 10, 2005

FINANCIAL BOOST FOR GWRYCH CASTLE

Campaigners fighting to save an early nineteenth century Welsh castle have been appeased by the launch of a feasibility study funded by a preservation trust, according to the BBC. Gwrych Castle in Abergele has been in a state of disrepair since being purchased in 1999 by a U.S. businessman. The trust hopes to persuade Conwy council to purchase the ruins and restore the castle to its former glory.

Last Updated: May 10, 2005

IMPERIAL GLORY GOES GOLD, OUT MAY 17

Eidos has announced Pyro Studio's Napoleonic real-time strategy game 'Imperial Glory' has gone gold and will make its commercial debut across North America May 17, 2005. Imperial Glory promises to be the most extensive strategy game ever, offering an in-depth management model along with graphically stunning real-time land and naval battles in full 3D.

Last Updated: May 10, 2005

ANGELINA JOLIE TAPS MAXIM HOT 100

Bee-stung lipped beauty Angelina Jolie has eased into seventh position on this year's MAXIM Hot 100 for 2005. The Tomb Raider star brushed off stiff competition from Sin City's Brittany Murphy and Dukes Of Hazzard star Jessica Simpson. Pole sitter for 2005 is Desperate Housewives' Eva Longoria, with actress Evangeline Lilly in second place.

Last Updated: May 10, 2005

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