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DRINKS CO. GEAR FOR SUMMER SHOWDOWN

Drink manufacturers Coca-Cola and Pepsi Cola Co. are gearing up for their own summer showdown as both companies compete for a dominating share in the juices, waters and new age beverages markets. While Coca Cola have enlisted the help of Harry Potter and the Sorcerer's Stone (Warner Bros.) penned by children's author J K Rowling as part of their $500m advertising campaign, Pepsi Cola have partnered with Paramount Pictures to ride the Tomb Raider train to maximum exposure.

Last Updated: May 24, 2001

ERICSSON'S $10M TOMB RAIDER CAMPAIGN

Stockholm based mobile phone giant Ericsson has launched a $10 million worldwide consumer promotion to tie in with Paramount Pictures upcoming Tomb Raider motion picture starring Angelina Jolie as Core Designs British aristrocrat Lara Croft, POP Magazine reports today.

Last Updated: May 24, 2001

ERICSSON AND TOMB RAIDER

Ericsson mobile technologies will enhance the power of cyber heroine, Lara Croft (Oscar winner Angelina Jolie) in this summer’s hotly anticipated film release, Tomb Raider. Ericsson and Paramount Pictures have partnered to bring a complete range of Ericsson products into Lara’s world as she crosses the globe in a quest to save the planet from the forces of evil. Predicted to be a box-office blockbuster for Paramount Pictures, Tomb Raider will premiere in the US June 15th.

Last Updated: May 23, 2001

ERICSSON ANNOUNCES RESTRUCTURING PLANS

Ericsson, the Stockholm based mobile phone giant, is pinning the success of Paramount Pictures upcoming Tomb Raider motion picture combined with a multi-billion dollar restructuring program to bring the company back to profitability, Internet World reports today.

Last Updated: May 22, 2001

MORIARTY SCORES TOMB RAIDER FOOTAGE

Aint It Cool News scores an exclusive report from Moriarty who recently witnessed cutting room footage from Paramount Pictures upcoming Tomb Raider movie:

Last Updated: May 22, 2001

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