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EIDOS AWARDS 3
MILLION AD CAMPAIGN
Copyright 2008 www.tombraiderchronicles.com
[ October 2nd 2008 ]
British
publisher Eidos
Interactive has appointed Manning Gottlieb
OMD to handle its £3 million UK media business,
according to Brand
Republic. InvENTS, the agency's specialist
entertainment division, will grind the axe for
Tomb
Raider Underworld across a broad range of
channels and will create, direct and amplify the
flow of influence between brands and consumers.
Manning
Gottlieb OMD was created in 1990 as a media planning
and buying agency specialising in creativity.
It is headed by Managing Director, Robert Ffitch,
who has been with the company since its inception.
The firm says it believes in the power of ideas
to influence consumer attitudes and behaviours
with client brands and products.
Tomb
Raider Underworld sees Lara undertake her riskiest
mission yet, descending to the depths of the underworlds.
The adventure has been designed for next generation
consoles and will debut across European territories
on November 21, 2008.
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