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EIDOS EARMARKS
CASH FOR UNDERWORLD
Copyright 2008 www.tombraiderchronicles.com
[ August 15th 2008 ]
Marketing
Week reports publisher Eidos
has ear-marked £1 million for a vociferous advertising
campaign "covering TV, print, outdoor and online"
mediums to promote the arrival of Tomb
Raider Underworld, vying for the Christmas
top spot in the video-games charts. According
to Eidos UK marketing manager Jon Brooke: "We
have had large launches before but this is certainly
the biggest for eight years."
Tomb
Raider Underworld is the first Tomb
Raider game designed to reflect the physical
athleticism and real-world skills required of
a world-class adventurer. With an all-new engine
built specifically to exploit the capabilities
of the latest game consoles, Tomb Raider Underworld
depicts Lara as we have never seen her before
with movements and skills reminiscent of a highly
skilled gymnast.
UK gymnast
Alison
Carroll was recently anointed the official
2008 live Lara
Croft model. The 23-year-old Londoner will
travel the globe performing stunts and assuming
the role of her digital counterpart - minus bloodshed.
Tomb
Raider Underworld is scheduled to release in Europe
on November 21 2008 and across North America on
November 18, 2008.
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