|
EIDOS EXTENDS
DAVID CAMERON INVITE
Copyright 2008 Eidos plc Press Releas
[ July 18th 2008 ]
In an
interview published in the Guardian newspaper
this week (15th July 2008), Conservative Leader
David Cameron compared taking his party to a second
stage of modernisation to moving beyond level
one of Tomb Raider.
The Guardian
revealed David Cameron compared the opening level
of the original Tomb Raider to the way he’s tried
to transform his party’s image. The paper said:
"The first level required him to prove 'you
are a reasonable, decent, non-discriminating,
sensible, practical person who understands the
world as it is lived today, who wants to live
in a modern world and who accepts what that means'."
As Eidos
Interactive is about to unveil the latest installment
in the record-breaking series, the publisher has
extended a formal invitation for the Conservative
Leader to attend next week’s media unveiling at
11:00am on Wednesday 23rd July at The Hospital,
Covent Garden.
"We’re
delighted to hear that David Cameron is talking
to today’s voters using Tomb Raider as an analogy,"
says Jon Brooke, UK Head of Marketing, Eidos Interactive.
"As
we build up towards launch, we’d be really pleased
to offer him an exclusive look at the latest Lara
Croft adventure, so he can see for himself
how the series has evolved– and maybe come up
with some high definition political parallels.
Of course, both Gordon Brown and Nick Clegg are
equally welcome, provided they all sit together
nicely."
|
