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EIDOS PLC ACQUIRES
BLUEFISH MEDIA
Copyright 2007 Eidos plc Press Release
[ April 16th 2007 ]
Eidos
Interactive, one of the world’s leading publishers
and developers of entertainment software and part
of SCi Entertainment Group Plc, has reached an
agreement to acquire Bluefish Media. Bluefish
Media is a specialist in online distribution of
entertainment software, with a wholly owned electronic
distribution system to facilitate the delivery
of content online to a variety of platforms.
Through
ownership of this technology, Eidos will improve
its profit margins on digital distribution. This
is consistent with the company’s objective of
growing its successful New Media and new Casual
Games businesses. The acquisition will see Bluefish
become an integral part of the Eidos New Media
division.
Simon
Protheroe, New Media and IT Director of Eidos
said, "Online distribution of digital content
is a key component of our strategy. In addition
to offering our games via Bluefish's distribution
network, this acquisition also gives Eidos the
ability to build on Bluefish's platform and to
drive online sales in a much more aggressive way
over the coming months.
"The
Bluefish team will augment our existing staff
and enable us to integrate online distribution
into our operations much more tightly than would
otherwise be the case."
"Some
say Content is King and others say Technology
is everything. Bluefish brings both together,
with entertaining content as well as the most
stable and reliable technology to ensure a safe
24/7 online distribution on an international basis,"
said Cyrus Kargar, General Manager of Bluefish
Media.
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