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JEEP COMMANDER
JOINS LARA AT E3 2005
Copyright 2005 Eidos plc
[ May 17th 2005 ]
Eidos,
one of the world's leading publishers and developers
of entertainment software, today announced that
the 2006 Jeep Commander and Lara Croft Tomb Raider:
Legend - the newest chapter in the Tomb Raider
franchise - will make a very special public appearance
together at E3. The 2006 Jeep Commander will be
on display in the South Hall lobby of the Los
Angeles Convention Center during E3, tricked out
with head-turning upgrades like a video monitor
providing the only public place to see Lara Croft
Tomb Raider: Legend in action at the show.
This
pairing of adrenaline-seeking icons is a continuation
of the relationship with the Jeep brand that began
with the feature film Tomb Raider: Cradle of Life
starring Oscar Award winner Angelina Jolie. This
partnership was forged through Eidos' Detroit-based
strategic marketing agency, Eiko Media. "Jeep
brand and Lara Croft are highly complementary
partners that, in many ways, are cut from the
same cloth," said Paul Baldwin, vice president
of marketing at Eidos. "At its core, this partnership
offers a natural synergy that we plan to fully
explore as the marketing campaign for the title
unfolds."
Lara
Croft Tomb Raider: Legend and Jeep Commander share
a common legacy, both representing a new twist
on thrill-seeking classic icons. The Jeep Commander
is the first Trail Rated®, three-row, seven-passenger
Jeep. The upright, rugged Commander blends legendary
off-road capability with on-road refinement in
an SUV designed with classic Jeep styling. Bumper-to-bumper
technology highlights include SmartBeam(TM) headlamps,
independent front suspension, rain sensitive windshield
wipers, a navigation system and rear DVD. Commander
will be available in dealerships this fall.
Lara
Croft Tomb Raider: Legend is grounded in Lara
Croft's tomb raiding roots and built to challenge
even the most accomplished serial adventurer.
The game gives players new insight into the athletic,
intelligent and entertaining adventurer who won
the hearts and minds of gamers worldwide. "The
Jeep Commander and Lara Croft Tomb Raider: Legend
let consumers experience these classic brands
in exciting new ways," said Jeff Bell, vice president,
Jeep and Chrysler. "Our successful relationship
with Tomb Raider: Cradle of Life was the inspiration
behind a renewed connection with the ultimate
thrill-seeker, Lara Croft."
Beyond
E3, Eidos and Jeep plan to leverage the partnership
with events and campaigns throughout this year
that complement both brands. Lara Croft Tomb Raider:
Legend is slated for a winter release on the PlayStation®2
computer entertainment system, Windows PC and
the Xbox® video game system from Microsoft. More
details are available at www.tombraider.com.
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