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MASTERTRONIC ANNOUNCES
MAD AOD DEAL
Copyright 2004 www.tombraiderchronicles.com
[ July 16th 2004 ]
Mastertronic
has announced it is to launch a companion label
to the phenomenally successful PC Gamer Presents...
range this August, as the budget publisher revives
the popular M.A.D range. In a case of history
repeating itself, the relaunch of the M.A.D label
as a companion to the Mastertronic brand has been
devised to offer games players access to a wider
range of high quality PC titles at sub-£10 prices.
Just
as only games awarded over 80% in the Future Publishing
magazine are considered for the PC Gamer Presents...
label, only titles that have sold in excess of
100,000 units will be added to the M.A.D range.
Thus, Mastertronic will offer a monthly schedule
comprising both labels, with the first M.A.D titles
launching Friday, August 13th, with a PC Gamer
Presents... collection following in September.
Further M.A.D titles will then be released in
time for Christmas.
The creation
of the second label will also offer retail and
publishers a new avenue for their titles. These
two credible labels will ensure that titles making
their budget debuts will be promoted as of the
highest quality, with Mastertronic to continue
pushing the obvious qualities of games that have
scored over 80% or sold in huge numbers previously.
As such, publishers, retail and consumers can
rely on both M.A.D and PC Gamer Presents... to
release the cream of PC titles for just £9.99.
The first
M.A.D collection will feature four high-profile
titles, all new to budget. Tomb Raider VI: The
Angel of Darkness, the most recent addition to
Lara Croft's adventures, will lead the line, with
Hitman 2, Praetorians, Might & Magic IX completing
a formidable line-up. All four titles have enjoyed
massive success as full-price titles, and are
the perfect introduction to M.A.D's commitment
to quality.
"The
M.A.D range comes with a history of quality and
good sales, and Mastertronic is delighted to be
able to expand its range with such a strong brand,"
commented Andy Payne, Managing Director, Mastertronic.
"We are confident we will enjoy the same sort
of success that M.A.D previously enjoyed, and
feel that as a complementary label to PC Gamer
Presents... we can offer PC users a monthly selection
of titles that will be unbeatable in terms of
quality and value. We have already secured deals
with some of the world's biggest publishers, and
this will result in the biggest games coming to
these labels, and thus ensuring consumers have
a simple choice when it comes to buying budget
titles."
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