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LIMITED ED. LARA
CROFT JEEPS GO ON SALE
Copyright 2003 www.tombraiderchronicles.com
[ May 29th 2003 ]
The Wrangler
Rubicon Jeep has replaced Land Rover as the vehicle
of choice for Lara Croft in Par's Tomb Raider
sequel The Cradle Of Life, and the Jeep Chrysler
Group plan to roll out 1,000 limited edition off-road
vehicles in July tentatively priced at $28,815
USD, the Canadian Press reports today. Director
Jan de Bont says cars express character, fast.
And in an action-packed crowd-pleaser, who has
time for character development? "In the case of
`Lara Croft,' I was looking for a car that represented
her daring attitude," DeBont says.
The special
edition Tomb Raider Wrangler Rubicon is loaded
with multiple exterior off-roading features including:
16-inch Alcoa forged aluminum wheels, a light
bar, riveted fender flares, badging, rock rails,
a tubular grille guard, fog lamp and tail lamp
guards, a diamond plate bumper guard, fog lamps
with brush guards, riveted fender flares in graphite,
black rock rails, aluminum diamond plate bumper
guard in black, a black tubular grille guard,
and tail lamp guards. The interior is sharply
spoiled with a silver surround instrument panel
bezel, dark slate fabric seats with red accent
stitching, red seatbelts and unique registration
certificates with each Rubicon model.
Jeff
Bell, Vice President, Jeep Chrysler Group said:
"The Jeep Wrangler Rubicon is the most capable
Jeep ever built, so the heroic extreme environment
in which Lara Croft uses her custom Wrangler Rubicon
in Tomb Raider is accurate. This is more than
just a product placement. We have created a 360-degree
integrated marketing campaign around the movie
and the debut of the Wrangler Rubicon Tomb Raider
model. In the movie, this vehicle will be showcased
in many rugged and extreme situations, highlighting
key strengths of the brand in a new and exciting
way. You'll see the Jeep crossing harsh desert
and jungle terrain without any difficulty - true
Jeep capability."
Facing
her greatest challenges and dangers yet, Lara
Croft aka Hollywood superstar Angelina Jolie shows
off her physical prowess like never before in
the second of three movies based on the videogame
of the same name. During this latest installment
of her adventures, the intrepid tomb raider embarks
on a perilous mission to rescue the world from
the exploits of an evil Chinese crime syndicate
led by oriental crime lord Chen Lo and overthrow
new villain Reiss from deploying an army of biological
drones to wreak havoc on the world.
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