Recovering
an ancient relic from an old Egyptian
tomb, Lara finds herself face to face
with evil mummies, crocodiles and
bottomless pits. Still she looks better
than ever, thanks to new 3D animation
by Animal Logic.
"All
sets and characters were produced
as cgi but the spot was directed as
if it was "filmed" action," says Animal
Logic's Creative Director Bruce Carter.
"This
meant that the director, Phil Meatcham,
was able to concentrate on the Lara
character and her dramatic predicaments.
As with all successful spots it was
important that the story and action
transcend the technique so that the
audience did not respond to the 3D
animation but to Lara and her exploits."
