Eidos, one of the world's leading publishers and developers of entertainment software, in coordination with Highway 1 Productions, Inc., takes an unrelenting look at urban street crime in its upcoming video game 25 To Life.

An urban, third person action game, 25 To Life is currently in development by Avalanche Software and will be available for the PlayStation 2 computer entertainment system and the Xbox video game system from Microsoft in the Spring of 2005 worldwide.

"25 To Life integrates the essence of cops and robbers with the attitude and lifestyle of street culture," says Kevin Gill, global brand manager at Eidos. "The open, urban environments, high-stakes multiplayer gameplay, and in-depth hip-hop soundtrack bring the streets to the online space for the first time...25 To Life IS the streets!"

Set in the heart of today's cities, 25 To Life places gamers in the gritty reality of both police task forces and hardcore street gangsters. Fighting your way up the ranks is the only way to survive on the streets. Nailing perps will get you promoted.

Gamers are offered a myriad of choices along the way like busting out of prison or infiltrating the inner sanctum of a drug lord's mansion. Either way, street knowledge will be put to the test as gamers must establish and defend their turf or uphold the law.